Claremont democrats

Race for two school board positions, with one candidate as a write-in. Direct mail postcard, letter package, digital advertising (Sho?)

What worked

-Write-in candidate was the number two vote-getter, behind the other slate candidate, clearly proving the efficacy of the detailed mailer with instructions coupled with coordinated digital advertising. 

-Stats on digital

What we did

• Hand stuffed and addressed envelopes with a professional letter signed by the candidate, who was a write-in, with a tip-in card featuring the two candidates and instructions for the write-in

• Digital advertising (Theo)